We are going to say it before you ask: drift is not more popular, more massive or more watched than football or Formula 1, and the gap is several orders of magnitude. There is no independent audience measurement of drift anywhere in the world either: the series publish their own numbers or they publish none at all. We would rather you hear it from us and not from your boss once you have already signed.
What we can back up is something else. Your brand is on the car for the whole period, you are the only one in your industry while it runs and your guest gets inside. That is what we call a high quality contact: the person got into the car, or saw it go past 10 or 20 metres away from behind the perimeter, and filmed their own video with their phone. What you will not find here is a cost per contact comparison against other sports, because we have not run a day with the guests of a brand yet and we have not measured it: any number would be made up. What is published, sport by sport, with source and date, we put together in a separate note.