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1 min readUpdated: 2026-09-11

Brand Activations with Adrenaline: Drift Show for Companies in BA

Dmitrii McCarthyBy Dmitrii McCarthy

Brand Activations with Adrenaline: Drift Show for Companies in BA

Brand Activations with Adrenaline: Drift Show for Companies

This article is currently available in Spanish. Quick summary: a drift show is NOT a lesson. The public doesn't drive, they watch. A professional driver puts a rear-wheel-drive BMW E36 sideways in a safe, closed space inside your event, drawing a crowd. It is one of the few attractions that buys you high-quality contact at a brand activation, product launch, fair or corporate event in Buenos Aires.

The base show starts from 500 USD, with custom add-ons: extra runs, colored smoke bombs, professional photos, and temporary graphics of your brand on the car and around the space (the permanent livery belongs to TROMPO). People film it without being asked. We do not promise reach or a number of pieces, and we do not shoot video ourselves. For the full breakdown and to request a corporate quote, see the events page or the Spanish version.

Frequently asked questions

What is the difference between a drift show and a drift class?
In a class you get in the car and learn to drift with an instructor beside you: it is participatory and serves one person per slot. In a drift show the public does not drive, they watch: a professional driver gives a controlled exhibition and a single run impacts hundreds of people at once. The show is for turnout and content; the class is for someone to live the experience.
How much does a drift show for a brand activation cost?
The base show starts from 500 USD and includes the driver, the prepared car and one exhibition run. From there the price is custom based on add-ons: extra runs, colored smoke, professional photos, and temporary graphics of your brand on the car and around the space. The permanent livery belongs to TROMPO. We build the exact quote from your event context, and ambulance and medical cover are quoted separately; the ARS equivalent is shown on the site at the daily rate.
Does the drift show generate content for social media?
Yes, that is its biggest advantage, although we do not guarantee it: a car drifting makes people pull out their phones and film without being asked. We do not promise reach or a number of pieces, and we do not shoot video ourselves. If you add the professional photo option, you also keep a bank of edited photos to feed your channels for weeks after the event.
Where can the drift show take place?
At your event venue, as long as there is a physical space with enough surface and safety conditions that we assess before confirming. We provide the car, the driver and the equipment; you provide the approved space, the venue permits and the schedule coordination. The viability of the location is the first thing we settle in the quote.

Ask for a proposal for your brand

Tell us which brand you are, a rough date and what you want people to walk away with. Show from 500 USD; everything else is quoted.

We reply in minutes · Closed track in the outskirts of Buenos Aires · 1-on-1 class

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